Global
research can be a challenging task,
one that requires more than just local
marketplace knowledge. It requires
an understanding of how to apply the
best
qualitative methods
and
techniques in a
culturally sensitive way and yet still
allow for the comparison of results
across markets. It also requires access
to a high quality network of global
companies that will provide you with
the best local moderators in each
country, highly trained simultaneous
translators and facilities.
Behavioral Insights utilizes the most innovative methods and techniques
to get at the core marketing issue. We also have a strong, well-established
global network of
companies to assist you with your
international marketing research needs.